FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won’t-stop-screaming brand.
LATHER: Use soft foam sponge to lather up baby’s head with baby soap, cradle cap shampoo or oil. Replacement sponges available (sold separately).
LOOSEN: Next loosen the flakes on baby’s scalp by massaging in a circular motion with gentle bristle brush that contours to baby’s head.
LIFT: Then lift flakes away from baby’s scalp and out of the hair with fine tooth comb.
ALL-IN-ONE SOLUTION: The only 3-step regimen with the hard tools parent’s need to remove the flakes!
EFFECTIVE + GENTLE: Super soft, dense sponge and gentle bristles for sensitive baby skin without compromising effectiveness.